소울리스좌

Soul-less-jwah (Korean: 소울리스좌). "Soulless" refers to the English word, and "jwa" (pronounced like "jwah") is a Korean suffix often used informally to denote an expert or master of a particular skill or field.

The 'Soulless-jwa' meme began to gain popularity in March 2022 through TikTok, when a video of Everland Amazon Express cast member Kim Han-na went viral. Subsequently, in April 2022, short and full versions of the video were uploaded to Everland's official YouTube channel 'Tita-nam,' leading to explosive popularity. Within two and a half months of its upload, it accumulated 20 million views and even ranked first among YouTube Korea's 'Top 10 Most Popular Videos of the Year' in 2022.

'Soulless-jwa' is a nickname derived from the way Kim Han-na, a cast member who worked at Everland's Amazon Express, expertly delivered safety instructions in a rapid-fire rap style, with a seemingly 'soulless' expression and gaze. Her professional demeanor, appearing tired yet delivering the announcements with precise pitch, rhythm, and pronunciation, all while constantly checking on passengers' safety, resonated with many office workers and became a huge sensation. It has established itself as an icon representing the work style of the MZ generation, who 'do their work professionally even if their soul isn't in it.'

Although it primarily gained popularity and resonated with the MZ generation and office workers, its addictive lines and flashy dance moves led to widespread consumption across all age groups, to the extent that people would say, "There are those who haven't seen it, but no one has seen it only once."

• Original Amazon Express Rap: A scene where she delivers warnings to passengers with lyrics like "Your head gets wet, your clothes get wet, your shoes get wet, even your socks get wet."
• Everland Rose Festival Promotion: After moving to the Everland PR team, she appeared in a video promoting the Rose Festival with lyrics like "The Everland Rose Festival where roses bloom brightly, good for families, good for couples, good for friends, good even for singles."
• Advertisement Model: She has worked as an advertisement model for various brands including Kundal, Polapo, 11st Amazon, Buzzfit Mask, Korea Tourism Organization, SK on, T'way Air, Innisfree, and Lacto-Fit.