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The 'Anajwoyo' meme first appeared on August 4, 2020, as a DC Con (a type of emoticon/sticker for DC Inside) named 'Paint Donggi Galcon' on DC Inside. Initially, it didn't gain much attention, but it started to become recognized when a user named 'Kiesamum' consistently used the 'Anajwoyo' DC Con in comments on almost every post uploaded to the Real-time Best Gallery.

In September 2021, it was officially released as a KakaoTalk emoticon, and its popularity continued with the release of a second series in March 2022. Notably, around May 2022, it ranked #1 in popularity among teenagers on Kakao Emoticons and continues to maintain high popularity among teens and people in their twenties. In June 2023, a new emoticon featuring the 'Anajwoyo' character as the main theme was released, topping the overall popularity charts, and in January 2024, the third series was released, showing its continuous popularity. Merchandise releases and pop-up store operations have also been active, with pop-up stores held at Hyundai Department Store and Express Bus Terminal in June and October 2023, and September 2024. A collaboration cafe was also held in August 2025.

'Anajwoyo' is a general term referring to the KakaoTalk emoticon and DC Con series created by artist Budeurami (Budeuljam). The most representative character is 'Anajwoyo,' a flying squirrel with open arms, and the meme's name originates from this character saying "Anajwoyo" (meaning 'Hug me').

This meme is characterized by cute animal characters that mostly use polite and gentle language to express various emotions or situations. The pixel art style, reminiscent of MS Paint drawings, gives it a retro feel, and this innocent and cute presentation is why it gained significant popularity beyond DC Inside, spreading to other online communities and messenger apps. It's an implicit rule that other animal characters in the series are also named after their respective lines (e.g., 'Jeongmal Gomawoyo' (Thank you very much), 'Sireundeyo' (I don't want to), 'Hwanasseoyo' (I'm angry)).

Ah-nah-jwo-yoh (with 'jwo' pronounced like 'j' in 'jump' followed by 'wo' in 'won')

It is primarily popular among teenagers and people in their twenties. It consistently ranks #1 in popularity among teenagers and within the top 20 for people in their twenties on Kakao Emoticons.

The 'Anajwoyo' meme is primarily used in online communities or messenger chats to express one's emotions in a cute and softened manner.