장충동 왕족발 보쌈

Jahng-choong-dong Wahng Jock-bahl Boh-sahm

This meme began to gain significant popularity on September 23, 2023, when YouTuber 'Noise Art' (소음예술) uploaded a video featuring an orchestral accompaniment to the "Jangchung-dong Wang Jokbal Bossam" commercial song, originally sung by YouTuber Malwang. The video quickly spread through YouTube's algorithm, leading to a surge of various derivative content and increasing its popularity.

The "Jangchung-dong Wang Jokbal Bossam" meme originated from YouTuber Malwang playfully singing the commercial song for "Jangchung-dong Wang Jokbal Bossam," a dish he frequently ordered. The video created by YouTuber 'Noise Art,' which added an orchestral accompaniment to Malwang's voice, garnered significant attention. Malwang's clear vocalization combined with the strangely addictive melody left a strong impression on many. This meme transcended a simple commercial song, establishing itself as a prime example of the "human instrument meme," where someone's voice is utilized like a musical instrument.

It is particularly popular among young people aged 10 to 30 who actively use YouTube and social media. This meme is widely consumed by both men and women, without leaning towards a specific gender, and is joyfully shared as humorous content created by the collective intelligence of internet users.

The "Jangchung-dong Wang Jokbal Bossam" meme is parodied and utilized in various forms. It's creatively used, from remix versions that combine the original melody with different musical genres

,

,

to being made into alarm sounds

or phone ringtones

. Thanks to this meme, sales at actual "Jangchung-dong Wang Jokbal Bossam" chain restaurants even increased, and Malwang conducted challenge events with support from the company headquarters.