꽃 향기만 남기고 갔단다 - 지수

This meme began to gain popularity on March 31, 2023, with the release of "FLOWER," the title track from BLACKPINK Jisoo's first solo album, 'ME'. It started when Jisoo herself uploaded a challenge video to BLACKPINK's YouTube channel, and it quickly spread across short-form video platforms like TikTok, YouTube Shorts, and Instagram Reels. From April 2023, a flood of diverse challenge videos emerged, gaining immense popularity.

"Kkot Hyang-gi-man Nam-gi-go Gat-dan-da" (meaning "Only the scent of flowers was left behind") is an addictive chorus lyric from Jisoo's solo song 'FLOWER'. This meme is primarily used as a challenge where people perform a specific choreography to this lyric. It is also used to describe situations where someone or something leaves a strong and beautiful impression before departing, or humorously disappears quickly, much like the song's lyrics suggest.

• Kkot: (rhymes with "cot")
• Hyang-gi-man: (pronounced "hyahng-gee-mahn")
• Nam-gi-go: (pronounced "nahm-gee-goh")
• Gat-dan-da: (pronounced "gaht-dahn-dah")
• Jisoo: (pronounced "Jee-soo")

The primary target audience for this meme is the K-POP fandom, especially fans of BLACKPINK and Jisoo. It also gained significant popularity among the younger generation who enjoy consuming and creating short-form video content on platforms like TikTok, YouTube Shorts, and Instagram Reels.

• People record videos performing the key choreography to the "Kkot Hyang-gi-man Nam-gi-go Gat-dan-da" part of Jisoo's 'FLOWER' song and upload them to TikTok, YouTube Shorts, and Instagram Reels.
• People participate in the 'Flower Dog' challenge with their pets, creating humorous situations where pets appear to dance or ignore their owner's dance and walk away.
• When someone suddenly appears and leaves a strong impression, or quickly disappears, the phrase "Kkot Hyang-gi-man Nam-gi-go Gat-dan-da" is used to wittily describe the situation.