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"Night Dancer" (pronounced as in English)

This meme is based on the digital single 'NIGHT DANCER' released by imase on August 19, 2022. In Korea, it gained popularity starting in late 2022, with challenges trending primarily on TikTok and YouTube. It achieved significant success on music charts, becoming the first J-POP song to enter Melon's Daily Chart TOP 100 on February 24, 2023. Driven by its popularity in Korea, its recognition also grew in Japan after the first half of 2023. The song gained an explosive global reaction when BTS's Jungkook sang it during a live broadcast.

The 'Night Dancer' meme refers to imase's song of the same name, 'NIGHT DANCER,' and the dance challenge performed to it. Like lyrics such as "It seems like any night would be fine, but let's dance with the echoing sparkle," it conveys an emotional atmosphere of enjoying the moment by dancing together even on an ordinary night. The song's addictive melody combined with its easy-to-follow choreography has established it as a cultural phenomenon where many people dance and share in their own unique ways.

It was actively consumed primarily by young people in their teens and twenties through social media platforms like TikTok, YouTube Shorts, and Instagram Reels. As celebrities from various fields, including influencers, K-POP idols, and even professional gamers, participated in the challenge, it spread to all age groups. Notably, it was also frequently used as background music for cute animal meme videos, gaining widespread popularity among the general public.

• Dance challenge videos on TikTok or YouTube Shorts where people dance to the 'NIGHT DANCER' music.