순살아파트

The "Sunsal Apartment" meme rapidly spread around May 2023, following the collapse of the underground parking lot of the Incheon Geomdan Andante Apartment on April 29, 2023. This occurred after the construction company, GS E&C, admitted to and apologized for missing rebar. In particular, the term "Sunsal Xi" (referencing GS E&C's apartment brand 'Xi') was used, drawing public outrage. Later, in August 2023, as rebar omissions were also confirmed in 15 other apartment complexes commissioned by the Korea Land and Housing Corporation (LH), the term "Sunsal Apartment" began to be used even more widely.

"Sunsal Apartment" is a metaphorical term referring to an apartment that is poorly constructed, like "boneless chicken" (순살치킨, sunsal chikin), due to inadequate or entirely missing rebar, which forms the building's "bones." It began to be used to criticize and mock shoddy construction that severely threatens building safety, after the extensive omission of rebar was revealed in the 2023 Geomdan apartment collapse incident. This term embodies public anger and distrust towards construction companies' insensitivity to safety and their poor workmanship.

Soon-sahl Ah-paht-uh

This meme is widely used by prospective apartment buyers, professionals in construction and real estate, and people of all ages and genders who are critical of general societal safety issues and shoddy construction. It tends to be actively used, especially among those aged 20s to 50s who are interested in homeownership, and has become a key term for criticizing poor construction in the media and online communities.

The "Sunsal Apartment" meme originated from a serious shoddy construction incident that could have led to actual casualties. Therefore, when using this term, it is important to maintain its original meaning of raising awareness about construction safety and criticizing poor workmanship. It should not be used lightly or solely for the purpose of slandering a specific construction company. This meme carries a strong social critique, exposing the insensitivity to safety and poor construction issues in the construction industry.