magnetic

Meme Name: Magnetic

/mæɡˈnɛtɪk/ (mag-NET-ik)

The 'Magnetic' meme by ILLIT began to trend with its release on March 25, 2024, as the title track of their debut album 'SUPER REAL ME'. Immediately after its release, it quickly topped domestic and international music charts, gaining immense popularity. The 'Magnetic Challenge' spread rapidly, especially on short-form platforms, establishing it as a meme. It maintained long-term success on various charts throughout 2024 and continues to be mentioned consistently in 2025.

'Magnetic' is a song that expresses the feeling of being strongly drawn to someone you like, "just as it is," like a magnet. The lyrics, such as "You You You You like it’s magnetic," "super attraction," and "my heart goes lub-dub, keeps beating," capture the fresh, honest, and confident emotions of a teenage girl who is straightforward about her crush. It's a dance track combining Pluggnb and House genres, characterized by its unique chorus with chopped vocals.

This meme is primarily consumed actively within the K-POP fandom, especially among the younger generation aged from their teens to early twenties. Given that teenage producers participated in the song's creation, capturing authentic teenage emotions, and that the challenge became highly popular on short-form platforms like TikTok, it received significant resonance particularly from young people familiar with digital content. It gained immense popularity not only in Korea but also overseas in countries like Japan and the United States, earning widespread love from K-POP fans worldwide.

The 'Magnetic' meme is primarily used on short-form video platforms in the form of the 'Magnetic Challenge,' often accompanied by the song's key choreography. It is common to imitate magnet-like pulling movements to the addictive melody and lyrics of the parts "Baby, I'm just trying to play it cool, but I just can't hide that I want you" and "You You You You like it's magnetic." Members of other K-POP idol groups and celebrities also participated in the challenge, further spreading its popularity.