자중해 - 지예은

The catchphrase 'Jajunghae' by actress Ji Yeeun first gained significant recognition and exploded in popularity through her 'Chorong's Girlfriend' character in SNL Korea Reboot Season 4 in 2023. Subsequently, her guest appearance on Running Man in June 2024, where she used the catchphrase, solidified its public popularity. By consistently using it with her unique tone in various entertainment programs, it has remained a popular topic and gained significant traction from 2024 to 2025.

'Jajunghae' is originally a Sino-Korean word meaning 'to be careful in one's conduct and refrain from excessive words or actions.' While this catchphrase was initially a line spoken by Kim A-young in SNL Korea, Ji Yeeun's unique vocal tone and facial expressions in delivering it made it her signature catchphrase. It is primarily used to wittily restrain someone's excessive behavior or remarks, or to playfully calm down a situation.

• Jajunghae: Pronounced roughly as "Jah-joong-heh." (Jah as in 'jar', joong as in 'moon', heh as in 'hey' but shorter and more like 'eh').
• Ji Yeeun: Pronounced roughly as "Jee Yeh-eun." (Jee as in 'jeep', Yeh as in 'yes', eun as in the 'u' in 'put' but shorter, or like 'uhn').

Ji Yeeun's activities in popular entertainment programs like SNL Korea and Running Man increased her recognition, and related videos garnered high views on YouTube and social media. Therefore, it is popular among a wide age range, from late teens to 40s, and is particularly familiar to younger generations who actively consume online content and to viewers of entertainment shows.

• Used to lighten the mood by telling an overly excited friend, "Hey, Jajunghae!"
• When someone makes an inappropriate remark, it can be playfully expressed as a gentle warning, "Jajunghae~."
• Ji Yeeun also used 'Jajunghae' during a love line segment with Kang Hoon on Running Man, eliciting laughter.

• During her appearance on 'Knowing Bros,' she also used 'Jajunghae,' causing the cast members to burst into laughter.

'Jajunghae' is fundamentally a direct expression that implies restraining someone's actions. Therefore, using it with someone you don't have a close relationship with, or in formal settings or serious situations, can sound rude. To use it humorously, one must sufficiently consider the relationship with the other person and the specific situation.