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Zee-roh San-soh

The 'Zero Sanso' meme began with the release of the ninth original episode of the YouTube channel 'South Korean Park' on September 12, 2024.

In the episode, the 'Zero Sanso' craze spreads nationwide in just four days before rapidly fading. However, in reality, after the episode's release, its addictive OST gained popularity through Shorts videos, leading to challenges and secondary creations, and and remained consistently popular until the end of 2024.

The 'Zero Sanso' meme originated from a 'South Korean Park' episode. It carries a black comedy meaning, satirizing thoughtless trend-following and excessive 'zero' marketing by depicting people enthusiastically consuming 'Zero Sanso'—which has no actual benefits—simply because it's trendy. It conveys a critical message about how trends can be based on illusions and can rise and fall in an instant.

This meme gained popularity primarily among the younger generation, especially teenagers and those in their twenties, who are the main viewers of 'South Korean Park'. In particular, the 'Zero Sanso' song and dance appealed to younger age groups, even being utilized within the 'Shooting Star Catch! Teenieping' fandom, thus attracting interest from a wide range of ages.

The 'Zero Sanso' meme is primarily used in the following ways:

• Challenge Participation: Challenge videos featuring dances to the 'Zero Sanso' song were actively created on platforms like YouTube Shorts and TikTok.
• Secondary Creations: Various forms of secondary creations, such as song covers, instrumental performances, and parody videos, emerged.
• Character Collaborations: Videos featuring popular animated characters dancing to 'Zero Sanso' were also produced.
• Performances: The meme was also utilized through performances, such as TikToker Lee Sul-in singing the 'Zero Sanso' song and distributing empty bags on public transportation.

It is important to understand the original work's intention of satirizing thoughtless trends and materialism when using the 'Zero Sanso' meme. As the original work, 'South Korean Park,' is a channel that deals with black comedy and social satire, some of its content may be provocative or contain critical perspectives.