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Immediately after Jo Hyun-ah's digital single 'Julge' was released on July 5, 2024, stage performance videos from music shows were revealed, and it quickly gained popularity. Especially from mid-July, it became a meme with an enthusiastic public response.

The 'Julge' meme originated from the public's negative evaluation of singer Jo Hyun-ah's song 'Julge's' stage performance, outfits, lyrics, and live vocal skills. The song itself, with its old-fashioned melody and illogical lyrics, along with the bizarre makeup, styling, and unstable live performance on music shows, was widely criticized as a "total disaster," leading to its memefication. In particular, unique lyrics such as "I prefer flowers to money, you can throw them away without greed" and "I don't know who you are or where you're from, but I truly love you" were widely quoted, spawning various parodies. Despite these critical reactions, its recognition as a meme paradoxically soared, generating significant buzz.

Jool-geh (sounds like "jool" as in "pool," followed by "geh" as in "get" without the 't').

It was widely consumed by both men and women across all generations. It spread particularly rapidly among the public actively using online platforms such as internet communities and YouTube.

• Used as a reaction to absurd or unpredictable situations by quoting specific lyrics from the song.
• Utilized as images to express various emotions by capturing specific scenes from the stage performance video or Jo Hyun-ah's expressions.
• A mashup video titled 'Jul-Kkang?' was also created, linking it with Rain's 'Gang,' which similarly received negative public reviews.

• It is used as a humorous comment, often mentioned out of context in the comments section of serious ballad videos, such as "Julge Cure."

Since this meme originated from negative evaluations of a specific singer's song and performance, it may cause discomfort to the artist or their fans. Therefore, caution should be exercised when using it, considering the feelings of others. It is especially advisable to refrain from using it in situations where the intention is clearly to mock.