look at me

This song was included in TWICE's first full-length album 'twicetagram' and was released on October 30, 2017. Its popularity as a meme truly began in the first half of 2024 when the 'Nal Barabarabwa' (Look at me) challenge started on TikTok overseas. This challenge led to the song's resurgence on international platforms like Spotify and domestic charts like Melon. It charted at #894 on Melon's TOP 1000 on March 10 and ranked #1 in TikTok's 2024 Top10 Songs Korea.

This meme originates from TWICE's song "Look at me (날 바라바라봐)." The song features cute and playful lyrics where the singer, despite acting cold, playfully complains to her boyfriend, who likes her, saying, "Why aren't you looking at me? Please look at me." When used as a meme, it's primarily employed to playfully and cutely attract someone's attention or to ask them to focus their gaze on the speaker.

It is highly popular among young people in their teens and twenties who actively use short-form platforms like TikTok, as well as within the K-POP fandom. Beyond the TWICE fandom, its popularity has spread to a wider age range of the general public as various idol group members and artists have participated in the challenge.

It is actively used on short-form platforms like TikTok under the name "Look at me Challenge." Many videos are created featuring cute choreography or expressions that seem to demand attention, set to a specific part of the song. Numerous idols and artists, including Magenta, QWER, aespa's Winter, STAYC's Sumin and Isa, NMIXX's Sullyoon, LE SSERAFIM's Hong Eunchae, and IVE's Leeseo, have participated in this challenge. Even Hyerim, the original lyricist of the song, joined the challenge.

"Look at me" is pronounced as it is written in English. The emphasis is typically placed on "Look" and "me."