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Meme Name: Poksak Sogassuda Memes

Pohk-sahk Soh-gaht-soo-dah

The Netflix drama 'Poksak Sogassuda' was released from March 7 to March 28, 2025, and related memes began to trend online simultaneously. It was particularly actively consumed throughout March, the month of the drama's release, and its popularity continues into April.

'Poksak Sogassuda' is a Jeju dialect phrase meaning "You've worked hard" or "You've gone through a lot of trouble," conveying warm comfort and encouragement. It has a completely different meaning from the standard Korean word 'sokda' (to be deceived), which can lead to misunderstanding if only the title is heard.

This meme has evolved into various forms, intertwined with the drama's touching narrative. Typical examples include sharing experiences of being deeply moved to tears while watching the drama, or memes where people, charmed by the pure and devoted character 'Gwansik' (played by actor Park Bo-gum), proudly refer to their partners as 'my own Gwansik'. Furthermore, it's used to express everyday emotions by mimicking the poetic style of Gwansik's poems, such as "The wind goes waeng-waeng-waeng, my heart goes ing-ing-ing."

Mainly, domestic and international viewers who watched the Netflix drama 'Poksak Sogassuda' consume this meme. As a humanistic coming-of-age drama set in 1950s Jeju, it deals with the lives and loves of the parental generation, fostering empathy across all generations and enjoying popularity among a wide age range. In particular, the 'my own Gwansik' meme is popular among both men and women in romantic relationships.

• When using the drama title's meaning: Used to comfort or encourage someone for their hard work, such as "Poksak Sogassuda for today!" (meaning "You've worked hard today!").
• Humor using the standard Korean meaning: Sometimes said as "Poksak Sogassuda!" to humorously express surprise or a feeling of being deceived in unexpected situations or outcomes.
• 'My Own Gwansik' Meme: When a boyfriend or husband shows a kind and devoted side, people share photos or videos of them, saying, "This is my own Gwansik."
• Gwansik's Poem Parody: People write posts cleverly expressing their own situations or emotions by borrowing the rhythm and format of Gwansik's poem from the drama ("The wind goes waeng-waeng-waeng, my heart goes ing-ing-ing").
• Drama Review: Expressions like "My eyes are swollen from crying so much after watching Poksak Sogassuda" are used along with reviews of having cried a lot while watching the drama.

The phrase 'Poksak Sogassuda' can be misunderstood by those unfamiliar with the Jeju dialect as meaning 'completely deceived' in standard Korean. Therefore, when using this meme, it's advisable to consider whether the listener understands the meaning in Jeju dialect or if there's any potential for misunderstanding based on the context.