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The 'Nanigasuki' meme originated from the song '愛♡スクリ～ム！' by the unit 'AiScReam' from the Japanese anime 'Love Live!' series, released on January 22, 2025.

In particular, a live performance video held in Yokohama around March 2025 went viral, leading to specific parts of the song rapidly spreading globally through short-form video platforms like TikTok and YouTube Shorts. It subsequently topped the charts on Japanese TikTok and Spotify, gaining significant popularity as it spread to various Asian countries, including Korea.

'Nanigasuki (なにがすき)' means "What do you like?" in Japanese. This meme originated from a part of the original song '愛♡スクリ～ム！' lyrics, specifically "Ruby-chan, hi~ Nanigasuki~ Chocominto yorimo anata~" (Ruby-chan, hello~ What do you like~ You more than chocolate mint~). It stems from the act of asking what someone likes and then expressing affection by pointing to a specific person (usually "you"). It is characterized by its uniquely cute and addictive tone and intonation, primarily used for playful confessions or expressing strong affection. Its question-and-answer format makes it easy for two or more people to exchange, which further boosted its popularity.

To an English speaker, 'Nanigasuki' can be pronounced as:

• Nah-nee-gah-soo-kee

* 'Nah' as in "nap" * 'nee' as in "knee" * 'gah' as in "garden" * 'soo' as in "soup" * 'kee' as in "key"

Originating from the Japanese anime 'Love Live!' series, this meme gained significant traction among anime fans, especially 'Love Live!' enthusiasts. As it spread through short-form video platforms like TikTok and YouTube Shorts, it became widely used among younger generations, particularly teenagers and those in their twenties. Various YouTubers, influencers, and even official channels such as LCK, Valorant Pacific, Hatsune Miku, Microsoft, Uber Korea, T-money, Air Busan, Daejeon Tourism Organization, Napoleon Bakery, Sega Publishing Korea, and Mensa Korea participated in parodies, increasing its recognition across all age groups and genders. Streamers also utilize it to interact with their viewers.

• YouTuber Wall Su parodied it with the Kim Geun-yook series.

• Used as thumbnail material on the official LCK YouTube channel.

• Parodied on Microsoft's official Instagram.

• Voice actors Kim Ha-young, Son Jeong-min, and Seo Da-hye covered it with the voices of Furina, Escoffier, and Skirk.

• Used as a cover song teaser video on the Korea Railroad Corporation (Korail) YouTube channel.
• Lotteria parodied it in a KakaoTalk message on May 5th.

• Daejeon Tourism Organization parodied it with Kkumdori and Kkumsooni on Instagram.

• Arrangement specialist YouTuber Flow Music arranged a traditional Korean music (Gugak) version.

Since this meme originated from the playful expressions of Japanese anime characters, it is recommended to use it with an understanding of its original context.