2025

분노마크 챌린지

Anger Mark Challenge

Bunnomakeu Chaellinji

Original

Artist: Japanese dance & vocal group SUPER YANKEES.
Song Title: "怒りマーク" (Rage Mark / Ikari Mark).
Key Point: The challenge involves dancing to the catchy chorus "イ・イ・イライラ (I, I, Irritated)" from the lyrics. 'Iraira' in Japanese refers to a state of being restless or annoyed.

Period of Popularity

Late 2024 ~ 2025: It first went viral on TikTok in Japan, and by 2025, it rapidly spread among global short-form content users, including those in Korea. Its simple movements and catchy beat have helped the challenge maintain its longevity.

Meaning

Humorous Portrayal of Annoyance: It means transforming minor or frustrating everyday situations into a cute and humorous dance, rather than expressing them seriously.
Rage Mark: As the title suggests, participants make a hand gesture above their head symbolizing 'anger' to wittily convey their emotional state.

Pronunciation

Target Audience

Gen Z and Alpha: Primarily 10-20 year olds who frequently use TikTok and YouTube Shorts.
Idol Fandoms: K-POP and J-POP idols from Korea and Japan participating in this challenge as fan service have significantly boosted its public recognition.

Usage Examples

Situation Recreation: Participants dance while adding captions like "When everything is fun except studying during exam season" or "When you just miss the subway doors."
Key Hand Gestures: Participants form horn shapes by raising their index and middle fingers to their forehead or side of the head, or make an L-shape (or arrow shape) with their fingers in sync with the lyrics, often accompanied by a frowning expression.
Editing: Zoom-in/zoom-out effects are used to enhance dynamism, matching the rapidly changing beat.