이거 ai 광고야. ai 뤼튼

Meme Name: This is an AI ad. AI Wrtn

"Ee-guh A.I. Gwang-goh-yah. A.I. Roo-tuhn."

• Ee-guh (이거): Sounds like "ee-guh"
• A.I. (AI): Pronounced as the letters "A.I."
• Gwang-goh-yah (광고야): Sounds like "gwahng-goh-yah"
• Roo-tuhn (뤼튼): Sounds like "roo-tuhn" (the Korean pronunciation for the company Wrtn)

This meme began to gain popularity on June 17, 2025, when Wrtn, a generative AI service, released a groundbreaking advertisement featuring singer G-Dragon as its model. The ad sparked heated debate immediately after its release, and by July, a flood of related articles further boosted its public recognition.

The "This is an AI ad. AI Wrtn" meme originated from G-Dragon's lines in Wrtn's G-Dragon advertisement: "This is an AI ad. An ad, an ad." and "My name isn't Rui, not Lee, it's Wrtn." This ad was produced in a groundbreaking way, featuring vertical one-take filming, minimal direction, and directly revealing that it was an advertisement without hiding it. This 'oddvertising' strategy left a strong impression on the public, eliciting reactions like "What on earth is this?" Therefore, this meme is used to sarcastically or humorously express when content or a situation feels like an overly blatant advertisement, is artificial, or causes bewilderment by breaking conventional norms.

This meme is primarily used by the MZ generation, especially among teenagers and those in their twenties. The Wrtn advertisement itself was produced in a vertical short-form format optimized for the viewing environment of mobile-native generations, and 52.3% of new Wrtn app installers were found to be in their teens and twenties. The meme's spread primarily occurs through social media and online communities, gaining significant resonance particularly among younger demographics who have a high understanding of new forms of digital content and advertising.

• When a review for a product or service is overly exaggerated or full of nothing but praise, one might comment, "Is this an AI ad?" to point out that it seems like an advertisement.
• When a video of a celebrity or influencer promoting a specific product feels awkward or unnatural, one can use "This is an AI ad. AI Wrtn" to humorously criticize it.
• It's used when encountering an advertisement that breaks conventional norms, is groundbreaking, or difficult to understand, to sarcastically comment on its intent or express an intrigued reaction.
• In daily life, when a situation feels too artificial or staged, one might lightly say, "Is this an AI ad?" to evoke laughter.