칸쵸이름찾기 챌린지

The Kancho Name Finding Challenge began in 2025 when Lotte Wellfood released Kancho snacks embossed with 500 of the most popular newborn names in Korea, along with the names of Kancho's official characters (Kani, Choni, Chobi, Lovey). The accompanying "Find My Name" event quickly gained significant popularity.

This meme is a consumer-participation marketing campaign launched by Lotte Wellfood, centered around their 'Name Kancho' product. Participants search for Kancho biscuits embossed with their own name, or the names of family, friends, or partners, and then authenticate their find on social media. The core idea is that each biscuit is printed with a different name, making it like a hidden picture game to find one's own name or the name of a favorite idol and share it.

It is particularly popular among the younger generation, mainly teenagers and those in their twenties. It gained explosive reactions from teenagers as it evolved into a game of finding their favorite idol's name, and is actively shared on social media platforms like Instagram and TikTok. Celebrities such as IU and Jungkook also participated in the challenge, further contributing to its spread.

• "I finally found a Kancho with my name 'Jihoon' on it! #KanchoNameFindingChallenge #MyNameKancho"
• "Playing a game with my friend, buying Kancho to find our favorite idol's name! Where's the 'Jungkook' Kancho?"
• "Collected all my family's names! Kancho Name Finding Challenge successful!"

Kahn-choh Ee-reum Chaht-gee Challenge