호흡곤란 챌린지

Meme Name: Shortness of Breath Challenge (호흡곤란 챌린지)

This challenge originated overseas, but it gained explosive popularity in Korea after IVE's An Yu-jin's challenge video was released on January 23, 2025. It quickly spread among K-POP idols, establishing itself as a prominent internet meme in 2025.

This meme is a challenge where participants perform a specific bouncing movement to rapper Doechii's song "DENIAL IS A RIVER." The core of the meme lies in the lyrics "when I breathe, you breathe." Participants either hold their breath or suddenly stop after intense movements, creating the appearance of 'shortness of breath' or 'difficulty breathing.' The challenge name itself seems to be derived from these lyrics and actions.

Hoh-eup-gol-lan Challenge (pronounced as 'hoh-uhp-gohl-lahn challenge')

It is particularly popular among young generations, mainly teenagers to those in their twenties, and K-POP fans. Many K-POP idol group members, including IVE, NMIXX, TXT, and BOYNEXTDOOR, have participated, and various YouTubers and influencers have also joined the challenge, driving its trend.

The challenge is used by filming videos of unique bouncing movements set to rapper Doechii's "DENIAL IS A RIVER" and sharing them on social media. Not only K-POP idols but also the general public participate in the challenge on short-form video platforms, adding their own individuality. Parody videos featuring famous figures like Kim Jong Un, Elon Musk, and Kanye West have also been created, often for comedic effect.

• NMIXX -

• izna -

• BOYNEXTDOOR -

• TXT -

• 찬이 KimCHAN -

• 왕클세종 -

• 해봄 -

• 혜찌Hyezzi -

• 포켓TV / Pocket TV -

• 키득가득 -

• 수마일_soomile -

• 화강암TV -

• 브레드 이발소 -

This challenge primarily involves dance and acting elements, so it does not pose significant physical risks. However, it is advisable to exercise caution, as excessive breath-holding or attempting overly strenuous movements could potentially be unhealthy.