힙합보단 사랑, 사랑보단 돈

This meme started gaining popularity as a challenge and re-entered the charts around December 2025, following the release of Noahjooda's song 'Love Over Hip-hop, Money Over Love (Feat. Basick)' on March 13, 2022. In particular, a choreography video created by an Instagram account went viral through algorithms, and several idols, including Sakuya of NCT WISH, participated in the challenge, further accelerating its popularity.

'Love Over Hip-hop, Money Over Love' conveys a straightforward message, as its title suggests: love is more important than hip-hop, and money is more important than love. The song emphasizes the practical importance of money through honest and somewhat cynical lyrics, such as "She left because I was poor" and "If I have a lot of money, I'm not lonely at all; if I have a lot of money, I'm not sad at all," reflecting a situation where a lover left due to poverty. Basick's featured lyrics also offer a meta-perspective on the artist's attitude towards this theme.

This meme gained significant popularity primarily among the younger generation who actively use social media platforms like Instagram and YouTube Shorts. As it spread in the form of a challenge and involved idols, the primary target audience can be seen as young people from their late teens to their twenties and early thirties, including K-POP fandoms.

This meme is primarily used in short video challenges on social media. It features intuitive and humorous choreography, such as motions of counting money with hands or pretending to be slapped, aligning with the song's key lyrics. It is also used on Instagram Stories or Reels by displaying the lyrics on screen, adding a B-movie aesthetic. Various variations are possible, such as cleverly changing the latter part to create a joke, like "Love Over Hip-hop, Money Over WePick Letter♥️".

"Hip-hop-boh-dahn Sah-rahng, Sah-rahng-boh-dahn Dohn"