두바이 쫀득쿠키

"Dubai Jjonddeuk Cookie"

• Dubai: Pronounced like the city "Doo-bye".
• Jjonddeuk: The "Jj" is a strong "J" sound, similar to "John". "o" as in "pond". "nd" as in "send". "deuk" is similar to "duck" but with a slightly harder "d" sound.
• Cookie: Pronounced like the English word "cookie".

The Dubai Jjonddeuk Cookie meme began gaining popularity in South Korea from the second half of 2025, reaching explosive virality in early 2026. Specifically, the song 'Who will buy me a Dubai Jjonddeuk Cookie?' released by Honey Plain on January 10, 2026, spread primarily through short-form platforms, significantly influencing the meme's diffusion. From January to March 2026, its popularity was evident as it was mentioned or parodied in various mass media, including games, webtoons, and broadcasts.

The Dubai Jjonddeuk Cookie is a Korean fusion dessert that uses Middle Eastern kadaif noodles and pistachio spread as its filling. Although 'Dubai' is in its name, it is not an actual local dish from Dubai. The name 'Dubai' was attached because it utilizes pistachio spread and kadaif, which were the main ingredients of the 'Dubai Chocolate' that was popular in Korea in 2024. Its exterior has a chewy texture based on marshmallow, while the interior is characterized by the crispy and nutty flavor of kadaif and pistachio spread. It is also known by the abbreviation 'Du-Jjon-Ku' (두쫀쿠). The phrase 'Who will buy me a Dubai Jjonddeuk Cookie?' is used as a challenge meme to request someone to buy this trendy cookie or to form a sense of shared understanding about it.

This meme was primarily consumed actively among the younger generation, ranging from teenagers to those in their thirties. This is because it spread through short-form platforms (TikTok, YouTube Shorts, Instagram) and frequently appeared in content predominantly used by young people, such as popular games and webtoons.

• "Isn't there anyone who will buy me a Dubai Jjonddeuk Cookie today?"
• A video challenge where one pestered a friend to buy a Dubai Jjonddeuk Cookie, singing the song 'Who will buy me a Dubai Jjonddeuk Cookie~ I'll eat it for you~'

The Dubai Jjonddeuk Cookie is considered a relatively expensive dessert, sometimes costing up to 10,000 won per piece. Furthermore, it's advisable to be aware of the rapid pace of trend changes; for instance, a 'death sentence' meme circulates, suggesting a trend is over once it appears on home shopping channels.