봄동비빔밥

Bomdong Bibimbap

In late January 2026, a mukbang video of Kang Ho-dong eating bomdong bibimbap from the show '2 Days & 1 Night,' which aired 18 years prior in 2008, was rediscovered on X (formerly Twitter) and began gaining significant popularity. This trend followed the waning popularity of 'Dubai Jjonddeuk Cookies' and established itself as a new food trend. Its spread was further amplified by coinciding with the seasonal availability of bomdong.

Bomdong bibimbap refers to a bibimbap dish primarily made with bomdong, a type of cabbage harvested from late winter to early spring. It's characterized by mixing crispy and sweet bomdong, seasoned like geotjeori (fresh kimchi), with rice. Rich in vitamins and minerals, it's also popular as a healthy dish during seasonal changes. As a meme, 'Bomdong Bibimbap' symbolizes the phenomenon of past broadcast content being re-examined, leading to a specific food gaining widespread popularity. Notably, it was revealed that what was referred to as 'bomdong' in the '2 Days & 1 Night' broadcast was likely eolgari baechu (early cabbage), adding an interesting point of contention to the meme itself.

This meme is not limited to a specific age or gender; it is widely consumed across all generations who actively use online communities and social media. It appeals to all ages and genders, offering nostalgia to those who remember the '2 Days & 1 Night' broadcast and presenting a fresh food trend to younger generations.

• "I heard bomdong bibimbap is the new trend instead of Dubai Jjonddeuk Cookies these days. How about bomdong bibimbap for dinner tonight?"
• "After watching Kang Ho-dong's bomdong bibimbap mukbang, I unconsciously went out to buy bomdong."
• "Maybe it's because it's in season, but bomdong bibimbap is really delicious. And it's healthy too!"

Bohm-dong Bee-bim-bap