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Meme Name: Naoya Hair Flip

Nah-oh-yah Hair Flip

This meme began to gain significant popularity online from early 2026. It spread rapidly, especially on X (formerly Twitter), after the scene featuring Zenin Naoya aired in the first episode of Jujutsu Kaisen TV anime Season 3, 'Culling Game' arc.

The 'Naoya Hair Flip' meme originates from a scene in the anime 'Jujutsu Kaisen' where the character Zenin Naoya, during a battle, sweeps his hair back with his left hand while simultaneously attacking Choso at super-high speed with his right hand, without even looking back. This scene was an original animation staff production, not present in the original manga, added to emphasize Naoya's arrogant and self-absorbed personality.

The reason this scene became a popular meme is due to Naoya's cursed technique, 'Projection Sorcery.' This technique allows for ultra-high-speed movement but requires the user to pre-program 24 actions per second. The fact that Naoya bothered to pre-program a 'cool' action like flipping his hair in the middle of combat provided great amusement and left a strong impression on viewers. This perfectly matched Naoya's character, who, despite being powerful, often displays clumsy strength and a penchant for superficial coolness, further boosting its popularity. Additionally, the fact that Choso didn't suffer significant damage despite the attack also contributed to its memetic spread.

It is primarily consumed actively among the 'Jujutsu Kaisen' fandom, as well as anime and manga fans in general. However, with even the official McDonald's account creating a parody, it has spread widely and is used by various online communities and social media users, especially among the younger generation.

This meme is used to parody various characters sweeping their hair back like Naoya while attacking an opponent, or performing an action with a confident and arrogant attitude. It is created in various forms such as fan art, short animations, and videos, with characters from numerous works like Street Fighter, My Little Pony, Undertale, Dragon Ball, JoJo's Bizarre Adventure, and Overwatch becoming subjects of this meme.

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While the meme itself is used humorously, the original character, Zenin Naoya, is depicted in the work as a very arrogant and misogynistic individual who frequently makes offensive remarks. Therefore, it is advisable to be aware that if users are unaware of the original character's background, using the meme might cause discomfort to some people.