럽럽럽 챌린지

The 'Love Love Love Challenge' began when Epik High's 2007 song 'Love Love Love (Feat. YUNGJIN of Casker)' regained popularity on short-form platforms from late 2025 to early 2026. The song was re-highlighted when it was sampled in Sik-K and Lil Moshpit's track 'LOV3' in March 2025, and further spread when Epik High performed a remix stage combining the two songs at their 2025 concert.

The 'Love Love Love Challenge' is a dance challenge where participants perform an easy-to-follow choreography to Epik High's hit song 'Love Love Love'. Characterized by its upbeat melody and lyrical lyrics, the song, despite being released a long time ago, has been reborn in a format suitable for short-form content and is loved by many.

Pronounced as "Love Love Love Challenge," reflecting the English title of the song.

This challenge is popular among both men and women of various age groups, from younger generations who primarily use short-form platforms to those born in the 90s who remember the original song. It shows broad participation, to the extent that dance academies have opened classes teaching the challenge's choreography.

Participants primarily create and share videos performing the choreography to the 'Love Love Love' audio on short-form platforms like TikTok and YouTube Shorts. It's easy for anyone to participate as the moves can be learned easily through choreography tutorials or mirror-mode videos.