qiu qiu

This meme began to gain popularity in early 2026 in Korea, quickly going viral on platforms like Reels and YouTube Shorts.

The 'Qiu Qiu' meme originated from the song of the same name by the Chinese band Huichundan (回春丹, Young Drug). In Korea, it gained significant popularity due to a mondegreens phenomenon where the song's chorus was misheard as "chap-chu chap-chap-chu chap-chu chap-chap-chu" or "cheok-chu cheok-cheok-chu cheok-chu cheok-cheok-chu." It was primarily used as background music for cute animal videos, especially those featuring golden retrievers. This trend led to golden retrievers themselves being affectionately called 'Chap-chu-riever' or 'Chap-chu' instead of referring to the song title.

"Chew Chew" (similar to the English word "chew" repeated twice).

This meme is primarily used by teenagers, people in their 20s, and people in their 30s who actively engage with short-form content platforms like YouTube Shorts and Instagram Reels. Teenagers, in particular, show the highest preference for short-form content, with those in their 20s and 30s also having a strong preference.

• Inserting the 'Qiu Qiu' song as background music in Reels or YouTube Shorts featuring cute dogs, especially golden retrievers.
• Using affectionate nicknames like "Chap-chu-riever" or "Chap-chu" when referring to golden retrievers.
• It is also used in comments on golden retriever videos, such as "Came to see my Chap-chu" or "Chap-chu looks happy today."