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The meme rapidly gained popularity starting from the release of the movie 'Salmokji' on April 8, 2026. Immediately after its release, the film achieved explosive box office success, leading to not only the movie's own popularity but also a surge in interest in the actual reservoir 'Salmokji' that served as its background, thus spreading related memes and phenomena.

The 'Salmokji' meme primarily refers to the cultural phenomenon surrounding the horror film of the same name and the real reservoir that served as its setting. With the film's success, people flocked to the actual Salmokji reservoir, which had been known as a haunted spot through shows like 'Midnight Ghost Stories,' creating a "pilgrimage" phenomenon for horror experiences. During this process, witty phrases like "There are more people than ghosts" and "Even ghosts were driven out by gentrification" became popular. These phrases are used to describe the paradoxical situation where a once eerie place becomes a subject of public interest and humor.

Sahl-mok-jee (like "sal" in "salary," "mok" in "mock," and "jee" in "jeep")

It is widely consumed by young people, primarily those in their late teens to 30s who enjoy horror films, and by both men and women who are active users of internet communities and social media. While the film's success garnered interest across all generations, it is particularly prominent among younger demographics who are actively engaged in experiential culture, such as "pilgrimages."

• "My friends and I are going on a Salmokji pilgrimage this weekend. Probably more people than ghosts there."
• "My neighborhood used to be spooky, but now cafes are popping up and it's become a 'Salmokji.' Even the ghosts got gentrified out."
• It is also used to exaggerate the danger of a specific place or situation by quoting famous lines from the movie 'Salmokji,' such as "You'll never get out of there alive."
• Sharing heart rate measurements from smartwatches after watching the movie to 'certify' the fear experienced also became popular.

Since the 'Salmokji' meme contains humor related to horror films, it is advisable to refrain from using it with people who have an aversion to horror. Furthermore, when visiting the actual Salmokji reservoir, safety rules must be observed, and guidelines from local authorities, such as night access restrictions, must be followed. Care should be taken to ensure that the popularity of the meme does not damage the actual location or cause harm to residents.