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Meme Name: Setlog

Set-log (IPA: /sɛt.lɔɡ/)

Setlog is a trend that emerged in early 2026 and is rapidly gaining popularity. The iOS version was released on February 14, 2026, and the Android version on April 23, 2026. It particularly began to gain widespread attention and trend among many users from April to May 2026.

Setlog is an application that records daily life with short videos, approximately 2-4 seconds long, in response to hourly notifications. It works by capturing moments as videos whenever an hourly alert arrives, completing a daily record. Beyond personal daily logging, multiple friends can share videos together to create a split-screen daily vlog-like production. It focuses on sharing small, everyday moments rather than overly curated appearances, offering a different appeal from existing social media platforms. Users can also add short text alongside the videos to record their feelings or situations for the day.

Setlog is available for users aged 12 and older. It is particularly popular among young people in their teens and twenties, as its function of sharing daily life with friends is emphasized. The main user base consists of generations familiar with social media and who enjoy consuming short video content.

When an hourly notification rings, Setlog records the current activity or surrounding scenery as a short video, 2-4 seconds long. For example, during breakfast, users might record their food; while commuting, the view outside the window; and during a conversation with a friend, their friend's face. These collected videos form a daily timeline. If recorded with friends, multiple friends' records can appear in a single video as a split screen, creating special memories.