소주과일 석류과일

Soh-joo Gwah-eel Seong-nyoo Gwah-eel

This meme rapidly gained popularity starting in early May, following the release of the title track 'It's Me' from girl group ILLIT's 4th mini-album 'MAMIHLAPINATAPAI' on April 30, 2026. It spread particularly through short-form platforms like YouTube, often in the form of a 'Soju Fruit Pomegranate Fruit Challenge'.

'Soju Fruit Pomegranate Fruit' is a meme originating from a mondegreen phenomenon where the chorus of ILLIT's song 'It's Me,' specifically the lines "Who's your bias? I'm your bias!", sounds like the Korean phrase "소주과일 석류과일" (Soju Fruit Pomegranate Fruit). Although it sounds completely different from the original lyrics, its uniqueness and catchy nature made it entertaining and popular among many.

This meme is primarily used actively within the K-pop fandom, especially among young people aged 10 to 20 who enjoy ILLIT's music. Furthermore, as the song's techno beat appeals to certain age groups, people of various ages with similar musical tastes tend to enjoy this meme, not just the younger generation.

• It is used by adding 'Soju Fruit Pomegranate Fruit' to the titles of 'It's Me' remixes or cover videos on YouTube.
• It is used in short-form content to create humorous situations or conduct challenges by utilizing that specific lyric part.
• Sometimes, it is used together with the original song title, such as 'Soju Fruit Pomegranate Fruit It's Me!', to clearly indicate it is a meme.