갸루귀신

Meme Name: Gyaru Gwishin Pronunciation: Gyah-roo Gwee-shin (approximate pronunciation: "Gyah-roo" as in the first syllable of "yard" followed by "roo" as in "kangaroo"; "Gwee-shin" as in "gwee" like "sweet" with a 'g', and "shin" like the lower part of your leg)

The 'Gyaru Gwishin' meme began to gain popularity when Minami, a member of the girl group RESCENE, appeared on leader Wonhee's YouTube channel, 'HelloWonheeItsNiceToMeetYou' (안녕하세요원이입니다잘부탁드립니다), in 2026. In this content, Minami's portrayal of a Gyaru concept garnered significant attention, especially her line "Geoje, Ya-ho~!", which spread rapidly as a meme and received an explosive response. The meme's influence was substantial, leading to all RESCENE members being appointed as honorary ambassadors for Geoje City in May 2026.

'Gyaru Gwishin' is a nickname given to Minami, the Japanese member of RESCENE. It originated from the amusing reaction that her portrayal of the Japanese 'Gyaru' style in a YouTube video was so perfect and contrasted so sharply with her usual quiet and calm personality, it was as if a 'Gyaru ghost' had possessed her. Her excellent, native-level Korean proficiency further amplified this contrast; the significant difference in her speech and demeanor between her usual Korean conversations and her Gyaru persona led to playful comments like, "Isn't the Gyaru Gwishin just entering and leaving her body?"

This meme is actively used primarily within the K-POP fandom, especially by REMINE (RESCENE's fandom), and viewers of the YouTube channel 'HelloWonheeItsNiceToMeetYou'. It is widely consumed by young people in their late teens to early thirties who appreciate and enjoy Minami's unexpected charm.

• "Seriously, when Minami activates her Gyaru Gwishin mode, it's terrifying!"
• "Minami's Gyaru Gwishin has descended today, Geoje, Ya-ho~!"
• "She's usually quiet, but when the Gyaru Gwishin takes over, she becomes a completely different person."

Minami is not an actual Gyaru; she thoroughly researched and perfectly executed the Gyaru concept for the content. Therefore, it is inappropriate to misunderstand Minami as a real Gyaru or to assume that this concept represents her true self. It is important to understand and use this meme with the awareness that it is part of a thoroughly planned character portrayal.